About us

Our values

For 70 years, Biopoint has been caring for women's beauty with highly effective and carefully developed treatments. Here’s what we believe in:

Quality

Formulas with a high concentration of active ingredients and many years of professional experience.

Innovation

Through the use of cutting-edge technologies and hydrolyzed proteins of varying molecular weights.

Safety of results

The effectiveness and quality of our products are tested by university institutes, authorized evaluation bodies, and our own Research Laboratories.

  • Launch of the first Biopoint treatment: the universal hair conditioner cream for curly hair, designed for hair salons.

  • Biopoint no longer caters only to hair salons but enters the selective perfumery channel, offering end consumers its professional expertise.

  • Biopoint is the first brand to introduce the concept of multi-step hair care treatments, later known as Biopoint Programs. Each program provides a personalized solution for any hair need and type.

  • Biopoint becomes part of the Sodalis Group.

  • Biopoint embodies Freedom of Beauty: the Body Care and Solaire lines are launched—a new declaration of love for skin and body, developed with the brand’s core values and the daily well-being of our consumers in mind.

  • Biopoint becomes the number one haircare brand in the Italian selective channel. Launch of a new manifesto: I like to like myself.

  • Biopoint becomes a Declaration of Beauty. The brand speaks to all women seeking high-performance cosmetic treatments through an exclusive sensory experience.

  • Biopoint celebrates 70 years of women’s beauty.

  • Biopoint undergoes a formulation and stylistic restyling with the new payoff: Hair beauty has a new formula.